Battling with its main competitor company Philip Morris, they were able to create a good basis for promoting a radically new brand of cigarettes- and namely Winston cigarettes, which is irreplaceable in time.Īmerica was fed up with strong tobacco and almost the same taste, hiding under various names. PR managers and marketers of R.J.R Tobacco Company have always been characterized by an aggressive manner and cynical creativity. One of the major breakthroughs on that front was a creation of cigarette brand named Camel. Reynolds Tobacco Empire began its victorious march across the United States. However, very soon the list of the products was expanded with pipe tobacco and cigarettes. Initially, and elsewhere, the basis of the range was in a chewing tobacco, so admired by Americans and so not clear to the rest of the world. It was situated in the North Carolina, that was not far from Salem (however, it was not the one, where there were 19 witches burned in the XVII century, this one was in the Massachusetts).Ī big step in the history of the world, it made only when in 1875 Richard Joshua Reynolds, the father-founder of RJR, opened the first tobacco factory here. The brand was named after the city of Winston-Salem situated in North Carolina that is the historic center of tobacco leaf processingįor a long time the town Winston, who, in fact, gave the name to this tobacco brand did not differentiate from any other town. It is the best-selling cigarettes brand in Russia according to the results in 2011. Winston cigarettes are a brand of cigarettes manufactured by JTI. Winston Cigarettes - irreplaceable in time
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